# Ep 544 Why He Regrets Selling for 3.5X EBITDA

Page: https://stenobird.com/podcast/built-to-sell-radio-3693/ep-544-why-he-regrets-selling-for-3-5x-ebitda
Text version: https://stenobird.com/podcast/built-to-sell-radio-3693/ep-544-why-he-regrets-selling-for-3-5x-ebitda.md
Podcast: [Built to Sell Radio](https://stenobird.com/podcast/built-to-sell-radio-3693)
Published: 2026-05-01T05:00:00+00:00
Episode link: https://builttosell.libsyn.com/ep-544-why-he-regrets-selling-for-35x-ebitda
Audio file: https://traffic.libsyn.com/secure/builttosell/707g_John_Worrillow_-_B_Berenberg_-_A_-_V1.mp3?dest-id=269159
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JSON: https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-544-why-he-regrets-selling-for-3-5x-ebitda
Duration seconds: 2936

## Resource

Boris Berenberg bootstrapped Atlas Authority, an Atlassian partner that resold Jira and Confluence to mid-market companies and built apps on top of the platform, to high seven figures in revenue with 18% net margins, then sold to private equity in May 2022. A year later he wrote a blog post titled "I regret selling my startup" that went viral inside the exited founder community.

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## Transcript

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