Episode
Following People & Finding Purpose with Snap CMO Grace Kao
- Published
- Jan 21, 2026
- Duration seconds
- 3161
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/following-people-finding-purpose-with-snap-cmo-grace-kao/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/following-people-finding-purpose-with-snap-cmo-grace-kao.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Grace Kao has served as a marketing leader at some of the most influential consumer tech companies of our time, including Yahoo, Pandora, Instagram, Spotify, and now Snap, where she is the CMO. But one of the most important things for her career growth has been following people, rather than job titles. "You want to go to a company that you believe in the company values, but believing in the people and understand that the people have the same values as you do, that has always been important to me," she says. Today on Building Better CMOs, Grace and Marketing + Media Alliance CEO Greg Stuart talk about the power of marketing to mindsets instead of demographics, and the advice from her mom that still guides her today: don't be afraid to fail. They also discuss what marketers can learn from Gen Z's entrepreneurial creativity, the upcoming relaunch of Snap's AR glasses Specs, and CEO Evan Spiegel's "shots to goal" philosophy. Full transcript This episode was produced and edited by Eric Johnson from LightningPod Follow Building Better CMOs in your podcast app Rate and review the podcast Grace's LinkedIn Greg's LinkedIn