# Following People & Finding Purpose with Snap CMO Grace Kao

Page: https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/following-people-finding-purpose-with-snap-cmo-grace-kao
Text version: https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/following-people-finding-purpose-with-snap-cmo-grace-kao.md
Podcast: [Building Better CMOs and Marketing Leaders](https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422)
Published: 2026-01-21T08:30:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/NOTDI7864280247.mp3?updated=1768873017
Audio file: https://pdst.fm/e/traffic.megaphone.fm/NOTDI7864280247.mp3?updated=1768873017
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/following-people-finding-purpose-with-snap-cmo-grace-kao
Duration seconds: 3161

## Resource

Grace Kao has served as a marketing leader at some of the most influential consumer tech companies of our time, including Yahoo, Pandora, Instagram, Spotify, and now Snap, where she is the CMO. But one of the most important things for her career growth has been following people, rather than job titles. "You want to go to a company that you believe in the company values, but believing in the people and understand that the people have the same values as you do, that has always been important to me," she says. Today on Building Better CMOs, Grace and Marketing + Media Alliance CEO Greg Stuart talk about the power of marketing to mindsets instead of demographics, and the advice from her mom that still guides her today: don't be afraid to fail. They also discuss what marketers can learn from Gen Z's entrepreneurial creativity, the upcoming relaunch of Snap's AR glasses Specs, and CEO Evan Spiegel's "shots to goal" philosophy. ⁠⁠⁠⁠Full transcript⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Rate and review the podcast⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Grace's LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Greg's LinkedIn

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/following-people-finding-purpose-with-snap-cmo-grace-kao/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/following-people-finding-purpose-with-snap-cmo-grace-kao.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.