Episode

The Playbook for Selling Bold Ideas to Boring Bosses

Podcast: Brandfathers
Published: Feb 11, 2026
Duration seconds: 1217
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Summary

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer Marketing Approval 05:29 Measuring ROI in Influencer Marketing 08:32 Navigating Marketing Budgets and Approvals 11:20 Challenges in Social Media Marketing 14:18 Fringe Marketing Strategies 17:08 Structuring Communication for Buy-In As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬