{"podcast":{"title":"Brandfathers","slug":"brandfathers-7190994","podcast_index_feed_id":7190994,"rss_url":"https://anchor.fm/s/fff5fac8/podcast/rss","website_url":"https://linktr.ee/Brandfathers","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42843106/42843106-1745956379749-3d7dbcad068a4.jpg","author":"Brandfathers LLC","episode_count":53,"summary":"Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.","last_synced_at":"2026-09-09T12:22:44.479086+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994"},"episode":{"title":"The Playbook for Selling Bold Ideas to Boring Bosses","slug":"the-playbook-for-selling-bold-ideas-to-boring-bosses","published_at":"2026-02-11T20:57:25+00:00","page_url":"https://stenobird.com/podcast/brandfathers-7190994/the-playbook-for-selling-bold-ideas-to-boring-bosses","show_page_url":"https://stenobird.com/podcast/brandfathers-7190994","url":"https://podcasters.spotify.com/pod/show/brandfathers/episodes/The-Playbook-for-Selling-Bold-Ideas-to-Boring-Bosses-e3evd7d","audio_url":"https://anchor.fm/s/fff5fac8/podcast/play/115372717/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-11%2F417927312-44100-2-5dc0f506a8cba.mp3","summary":"This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer Marketing Approval 05:29 Measuring ROI in Influencer Marketing 08:32 Navigating Marketing Budgets and Approvals 11:20 Challenges in Social Media Marketing 14:18 Fringe Marketing Strategies 17:08 Structuring Communication for Buy-In As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬","meta_description":"This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Un…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1217,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/the-playbook-for-selling-bold-ideas-to-boring-bosses/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brandfathers-7190994/the-playbook-for-selling-bold-ideas-to-boring-bosses.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}