# The Playbook for Selling Bold Ideas to Boring Bosses

Page: https://stenobird.com/podcast/brandfathers-7190994/the-playbook-for-selling-bold-ideas-to-boring-bosses
Text version: https://stenobird.com/podcast/brandfathers-7190994/the-playbook-for-selling-bold-ideas-to-boring-bosses.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-02-11T20:57:25+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/The-Playbook-for-Selling-Bold-Ideas-to-Boring-Bosses-e3evd7d
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/115372717/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-11%2F417927312-44100-2-5dc0f506a8cba.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/the-playbook-for-selling-bold-ideas-to-boring-bosses
Duration seconds: 1217

## Resource

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer Marketing Approval 05:29 Measuring ROI in Influencer Marketing 08:32 Navigating Marketing Budgets and Approvals 11:20 Challenges in Social Media Marketing 14:18 Fringe Marketing Strategies 17:08 Structuring Communication for Buy-In As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

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## Transcript

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