Episode
China GP | Disney Drops, Cadillac's Other Car, & Sponsorship IOUs
- Published
- Mar 16, 2026
- Duration seconds
- 2257
- Processing state
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- https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69b85ff44266c9b1c78d011d
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Summary
Welcome to Brand Formula: An F1 Marketing Podcast - Episode 2 All is well for Italy, and it's all love for Peter Bonnington following a brilliant race weekend in China. One of us cried, and the hole in our Ferrari/Hamilton heart is whole again. Down to business, in this episode we breakdown the Disney x F1 partnership, Cadillac taking their American brand to the global "car show", and what happens with your sponsors when you no show on the grid (McClaren) and fail to start a season (Aston Martin.) First up, Disney has joined the paddock to "Fuel The Magic" but what are they actually up to. We breakdown their early partnership moves across the first 2 GPs, collab launches with Uniqlo, miniso, and Gentle Monster, their Webtoons and more. What's a hit and what's a miss. Cadillac held a car launch in Shanghai, and we take a look at what a statement that is. And last, with two DNS for McLaren, and a car still testing with Aston Martin, we talk through what happens when you fail to meet expectations of your sponsorship contracts in live sport, and who an IOU actually hurts. This episode is for fans of F1, marketers, or both. We hope you enjoy. Please like and subscribe. We're also dropping episode clips and some of our favourite F1 creators content at @brandformulapod on TikTok, Instagram, and YouTube. Enjoy the episode! #F1 #Marketing #SportsMarketing #Sponsorships #BrandPartnerships #Cadillac #Disney Hosted on Acast. See acast.com/privacy for more information.