{"podcast":{"title":"Brand Formula: An F1 Marketing Podcast","slug":"brand-formula-an-f1-marketing-podcast-7759632","podcast_index_feed_id":7759632,"rss_url":"https://feeds.acast.com/public/shows/69b09192a1c9931634d498e7","website_url":"https://feeds.acast.com/public/shows/brand-formula-an-f1-marketing-podcast","image_url":"https://assets.pippa.io/shows/69b09192a1c9931634d498e7/1773221572531-5cf23110-f261-4c5c-9910-4c6468d78050.jpeg","author":"Brand Formula","episode_count":13,"summary":"Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-17T04:17:18.640768+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632"},"episode":{"title":"China GP | Disney Drops, Cadillac's Other Car, & Sponsorship IOUs","slug":"china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious","published_at":"2026-03-16T19:54:27+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious","show_page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69b85ff44266c9b1c78d011d","audio_url":"https://sphinx.acast.com/p/open/s/69b09192a1c9931634d498e7/e/69b85ff44266c9b1c78d011d/media.mp3","summary":"Welcome to Brand Formula: An F1 Marketing Podcast - Episode 2 All is well for Italy, and it's all love for Peter Bonnington following a brilliant race weekend in China. One of us cried, and the hole in our Ferrari/Hamilton heart is whole again. Down to business, in this episode we breakdown the Disney x F1 partnership, Cadillac taking their American brand to the global \"car show\", and what happens with your sponsors when you no show on the grid (McClaren) and fail to start a season (Aston Martin.) First up, Disney has joined the paddock to \"Fuel The Magic\" but what are they actually up to. We breakdown their early partnership moves across the first 2 GPs, collab launches with Uniqlo, miniso, and Gentle Monster, their Webtoons and more. What's a hit and what's a miss. Cadillac held a car launch in Shanghai, and we take a look at what a statement that is. And last, with two DNS for McLaren, and a car still testing with Aston Martin, we talk through what happens when you fail to meet expectations of your sponsorship contracts in live sport, and who an IOU actually hurts. This episode is for fans of F1, marketers, or both. We hope you enjoy. Please like and subscribe. We're also dropping episode clips and some of our favourite F1 creators content at @brandformulapod on TikTok, Instagram, and YouTube. Enjoy the episode! #F1 #Marketing #SportsMarketing #Sponsorships #BrandPartnerships #Cadillac #Disney Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Welcome to Brand Formula: An F1 Marketing Podcast - Episode 2 All is well for Italy, and it's all love for Peter Bonnington following a brilliant race wee…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2257,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}