Episode
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers
- Published
- Apr 17, 2026
- Duration seconds
- 1520
- Processing state
not_requested- Canonical source
- https://behindthenumbers.podbean.com/e/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers/
Actions
POST https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: [email protected] more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here:https://www.emarketer.com/content/podcast-media-quality-measurement-gap-between-seeing-knowing-behind-numbers© 2026 EMARKETER Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more