# Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers

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Text version: https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers.md
Podcast: [Behind the Numbers: an EMARKETER Podcast](https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137)
Published: 2026-04-17T04:01:00+00:00
Episode link: https://behindthenumbers.podbean.com/e/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers/
Audio file: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/7ise835e25nnhse2/BTN_04172026_FINAL.mp3
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Duration seconds: 1520

## Resource

In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-media-quality-measurement-gap-between-seeing-knowing-behind-numbers© 2026 EMARKETER Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more

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## Transcript

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