Episode

Healthcare Upside / Down: How BCBS Massachusetts Predicts Churn, Empowers Brokers, and Wins More Business

Podcast: Becker’s Healthcare Podcast
Published: May 18, 2026
Duration seconds: 1282
Processing state: not_requested
Canonical source: https://podcast.show/beckershealthcarepodcast/beckershealthcarepodcast/153885757/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business/
Audio: https://media.blubrry.com/beckershealthcarepodcast/ins.blubrry.com/beckershealthcarepodcast/BKR_HC_ECG_Moorehead-Pierce_P_5-18-26_RD2.mp3
JSON: /v1/public/podcasts/becker-s-healthcare-podcast-484089/episodes/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business
Markdown: /podcast/becker-s-healthcare-podcast-484089/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business.md

Actions

POST https://stenobird.com/v1/public/podcasts/becker-s-healthcare-podcast-484089/episodes/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business/transcription-requests
Idempotently request low-priority transcript generation for this episode.
GET https://stenobird.com/podcast/becker-s-healthcare-podcast-484089/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business.md
Read the agent-friendly Markdown representation of this episode resource.

Summary

In this episode, Steve Moorehead, Vice President of Product, Strategic Planning and Performance Management at Blue Cross Blue Shield of Massachusett, and Marc Pierce, Principal at ECG Management Consultants, discuss why client retention has become a growing challenge for health plans and how organizations can use data-driven insights to identify risk earlier. This episode is sponsored by ECG Management Consultants .