# Healthcare Upside / Down: How BCBS Massachusetts Predicts Churn, Empowers Brokers, and Wins More Business

Page: https://stenobird.com/podcast/becker-s-healthcare-podcast-484089/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business
Text version: https://stenobird.com/podcast/becker-s-healthcare-podcast-484089/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business.md
Podcast: [Becker’s Healthcare Podcast](https://stenobird.com/podcast/becker-s-healthcare-podcast-484089)
Published: 2026-05-18T10:00:00+00:00
Episode link: https://podcast.show/beckershealthcarepodcast/beckershealthcarepodcast/153885757/healthcare-upside-down-how-bcbs-massachusetts-predicts-churn-empowers-brokers-and-wins-more-business/
Audio file: https://media.blubrry.com/beckershealthcarepodcast/ins.blubrry.com/beckershealthcarepodcast/BKR_HC_ECG_Moorehead-Pierce_P_5-18-26_RD2.mp3
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Duration seconds: 1282

## Resource

In this episode, Steve Moorehead, Vice President of Product, Strategic Planning and Performance Management at Blue Cross Blue Shield of Massachusett, and Marc Pierce, Principal at ECG Management Consultants, discuss why client retention has become a growing challenge for health plans and how organizations can use data-driven insights to identify risk earlier. This episode is sponsored by ECG Management Consultants .

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## Transcript

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