Episode
38. Why Only 1% Win on LinkedIn — The Strategy That Actually Works | Katie Lopus
- Podcast
- B Student Podcast
- Published
- Feb 18, 2026
- Duration seconds
- 2095
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Summary
Only 1% of people on LinkedIn are posting — and your competitive advantage is simply to share your thoughts with your network. Today on the B-Student Podcast , we sit down with Katie Lopus , founder of Klo Marketing, former Fortune 100 social media leader for Marriott Hotels, Sheraton Hotels, Universal Studios, and St. Regis Doha , to unpack the real strategy behind building a powerful personal brand on LinkedIn and beyond. From being born in England and raised in Orlando to leading global hospitality brands in Qatar, Katie shares how being a global citizen sharpened her observation skills — and why observation is the hidden superpower behind great marketing. We cover: • Why LinkedIn is the most underrated career growth platform • The 4 types of posts anyone can create (even if you don’t think you’re a “creator”) • How Gen Z can network confidently without feeling “entitled” • How personal is too personal on LinkedIn • Why authenticity builds trust (but oversharing can hurt you) • The power of commenting strategically • How Katie turned a pandemic furlough into launching her own business • One digital habit to adopt and one to stop immediately If you’ve ever thought: “I don’t have anything to say.” “I’m not a content creator.” “I’m intimidated by LinkedIn.” “This feels too vulnerable.”This episode is your masterclass.Because mentorship today doesn’t require 40 years of networking — it’s one thoughtful post away. Time Stamps: 00:00 – Welcome + Meet Katie Lopus (Klo Marketing)\ 02:10 – Growing Up Global: England, Ireland & Marketing Perspective 04:45 – Why Authenticity Wins on Social Media 07:30 – Gen Z, LinkedIn & the “Authenticity Trap” 10:15 – What NOT to Share on LinkedIn 12:40 – Why LinkedIn Is the Most Underrated Career Platform 15:05 – Only 1% Post on Link…