# 38. Why Only 1% Win on LinkedIn — The Strategy That Actually Works | Katie Lopus

Page: https://stenobird.com/podcast/b-student-podcast-7163471/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus
Text version: https://stenobird.com/podcast/b-student-podcast-7163471/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus.md
Podcast: [B Student Podcast](https://stenobird.com/podcast/b-student-podcast-7163471)
Published: 2026-02-18T12:00:02+00:00
Episode link: https://www.spreaker.com/episode/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus--70128771
Audio file: https://api.spreaker.com/download/episode/70128771/ep38_guest_katie_lopus.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/b-student-podcast-7163471/episodes/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus
Duration seconds: 2095

## Resource

Only 1% of people on LinkedIn are posting — and your competitive advantage is simply to share your thoughts with your network. Today on the B-Student Podcast , we sit down with Katie Lopus , founder of Klo Marketing, former Fortune 100 social media leader for Marriott Hotels, Sheraton Hotels, Universal Studios, and St. Regis Doha , to unpack the real strategy behind building a powerful personal brand on LinkedIn and beyond. From being born in England and raised in Orlando to leading global hospitality brands in Qatar, Katie shares how being a global citizen sharpened her observation skills — and why observation is the hidden superpower behind great marketing. We cover: • Why LinkedIn is the most underrated career growth platform • The 4 types of posts anyone can create (even if you don’t think you’re a “creator”) • How Gen Z can network confidently without feeling “entitled” • How personal is too personal on LinkedIn • Why authenticity builds trust (but oversharing can hurt you) • The power of commenting strategically • How Katie turned a pandemic furlough into launching her own business • One digital habit to adopt and one to stop immediately If you’ve ever thought: “I don’t have anything to say.” “I’m not a content creator.” “I’m intimidated by LinkedIn.” “This feels too vulnerable.”This episode is your masterclass.Because mentorship today doesn’t require 40 years of networking — it’s one thoughtful post away. Time Stamps: 00:00 – Welcome + Meet Katie Lopus (Klo Marketing)\ 02:10 – Growing Up Global: England, Ireland & Marketing Perspective 04:45 – Why Authenticity Wins on Social Media 07:30 – Gen Z, LinkedIn & the “Authenticity Trap” 10:15 – What NOT to Share on LinkedIn 12:40 – Why LinkedIn Is the Most Underrated Career Platform 15:05 – Only 1% Post on Link…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/b-student-podcast-7163471/episodes/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/b-student-podcast-7163471/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.