{"podcast":{"title":"B Student Podcast","slug":"b-student-podcast-7163471","podcast_index_feed_id":7163471,"rss_url":"https://www.spreaker.com/show/6478661/episodes/feed","website_url":"https://www.spreaker.com/podcast/b-student-podcast--6478661","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/5d1b904ad5ce54f3998017d132dbd2e1.jpg","author":"Winter Park Chamber of Commerce","episode_count":53,"summary":"The B Student Podcast is hosted by Betsy Gardner, the President and CEO of the Winter Park Chamber of Commerce. The podcast focuses on exploring the \"B side\" of influential and dynamic professionals. Just like the B-side of a record, where deeper, more personal passions often live, this podcast highlights the less publicized yet deeply impactful aspects of these individuals' work and lives. Betsy brings her extensive experience as a CEO, speaker, consultant, and executive coach to dive into conversations with experts from diverse fields. The goal is to provide listeners with actionable insights, strategies, and inspiration to help them succeed and create meaningful impact in their own careers and communities. Each episode introduces listeners to unique perspectives and lessons on topics like leadership, emotional intelligence, community building, and personal growth—empowering the audience to \"be\" more successful and impactful in their own lives. About the host: Betsy Gardner is a dynamic leader with a diverse professional background. Since January 2017, she has served as the President and CEO of the Winter Park Chamber of Commerce, where she has been instrumental in modernizing t…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/b-student-podcast-7163471"},"episode":{"title":"38. Why Only 1% Win on LinkedIn — The Strategy That Actually Works | Katie Lopus","slug":"38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus","published_at":"2026-02-18T12:00:02+00:00","page_url":"https://stenobird.com/podcast/b-student-podcast-7163471/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus","show_page_url":"https://stenobird.com/podcast/b-student-podcast-7163471","url":"https://www.spreaker.com/episode/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus--70128771","audio_url":"https://api.spreaker.com/download/episode/70128771/ep38_guest_katie_lopus.mp3","summary":"Only 1% of people on LinkedIn are posting — and your competitive advantage is simply to share your thoughts with your network. Today on the B-Student Podcast , we sit down with Katie Lopus , founder of Klo Marketing, former Fortune 100 social media leader for Marriott Hotels, Sheraton Hotels, Universal Studios, and St. Regis Doha , to unpack the real strategy behind building a powerful personal brand on LinkedIn and beyond. From being born in England and raised in Orlando to leading global hospitality brands in Qatar, Katie shares how being a global citizen sharpened her observation skills — and why observation is the hidden superpower behind great marketing. We cover: • Why LinkedIn is the most underrated career growth platform • The 4 types of posts anyone can create (even if you don’t think you’re a “creator”) • How Gen Z can network confidently without feeling “entitled” • How personal is too personal on LinkedIn • Why authenticity builds trust (but oversharing can hurt you) • The power of commenting strategically • How Katie turned a pandemic furlough into launching her own business • One digital habit to adopt and one to stop immediately If you’ve ever thought: “I don’t have anything to say.” “I’m not a content creator.” “I’m intimidated by LinkedIn.” “This feels too vulnerable.”This episode is your masterclass.Because mentorship today doesn’t require 40 years of networking — it’s one thoughtful post away. Time Stamps: 00:00 – Welcome + Meet Katie Lopus (Klo Marketing)\\ 02:10 – Growing Up Global: England, Ireland & Marketing Perspective 04:45 – Why Authenticity Wins on Social Media 07:30 – Gen Z, LinkedIn & the “Authenticity Trap” 10:15 – What NOT to Share on LinkedIn 12:40 – Why LinkedIn Is the Most Underrated Career Platform 15:05 – Only 1% Post on Link…","meta_description":"Only 1% of people on LinkedIn are posting — and your competitive advantage is simply to share your thoughts with your network. Today on the B-Student Podc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2095,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b-student-podcast-7163471/episodes/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b-student-podcast-7163471/38-why-only-1-win-on-linkedin-the-strategy-that-actually-works-katie-lopus.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}