Episode
#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research
- Podcast
- Awkward Silences
- Published
- Jul 10, 2025
- Duration seconds
- 2726
- Processing state
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Summary
Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes. This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners. Strategic Research Resources What is a UX Research Strategy? Creating ROI from User Research Strategic vs Tactical Research Projects