{"podcast":{"title":"Awkward Silences","slug":"awkward-silences-627406","podcast_index_feed_id":627406,"rss_url":"https://feeds.transistor.fm/awkward-silences","website_url":"https://www.userinterviews.com","image_url":"https://img.transistorcdn.com/g7UkhKzzBgZTL69dYK59P3alwCwZpOkrhiUZT1HZITc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3NDE0LzE3MDE3/OTg5NDItYXJ0d29y/ay5qcGc.jpg","author":"User Interviews","episode_count":195,"summary":"Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey","last_synced_at":null,"page_url":"https://stenobird.com/podcast/awkward-silences-627406"},"episode":{"title":"#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research","slug":"170-summer-throwback-andrea-amor-s-on-influencing-stakeholders-with-strategic-research","published_at":"2025-07-10T12:56:08+00:00","page_url":"https://stenobird.com/podcast/awkward-silences-627406/170-summer-throwback-andrea-amor-s-on-influencing-stakeholders-with-strategic-research","show_page_url":"https://stenobird.com/podcast/awkward-silences-627406","url":"https://podcast.userinterviews.com/episodes/170-summer-throwback-andrea-amoros-on-influencing-stakeholders-with-strategic-research","audio_url":"https://media.transistor.fm/80ba9554/7898424e.mp3","summary":"Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes. This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners. Strategic Research Resources What is a UX Research Strategy? Creating ROI from User Research Strategic vs Tactical Research Projects","meta_description":"Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes. This week, Andrea Amoros, a Senior Principal Researcher…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2726,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/awkward-silences-627406/episodes/170-summer-throwback-andrea-amor-s-on-influencing-stakeholders-with-strategic-research/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/awkward-silences-627406/170-summer-throwback-andrea-amor-s-on-influencing-stakeholders-with-strategic-research.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}