# #170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

Page: https://stenobird.com/podcast/awkward-silences-627406/170-summer-throwback-andrea-amor-s-on-influencing-stakeholders-with-strategic-research
Text version: https://stenobird.com/podcast/awkward-silences-627406/170-summer-throwback-andrea-amor-s-on-influencing-stakeholders-with-strategic-research.md
Podcast: [Awkward Silences](https://stenobird.com/podcast/awkward-silences-627406)
Published: 2025-07-10T12:56:08+00:00
Episode link: https://podcast.userinterviews.com/episodes/170-summer-throwback-andrea-amoros-on-influencing-stakeholders-with-strategic-research
Audio file: https://media.transistor.fm/80ba9554/7898424e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/awkward-silences-627406/episodes/170-summer-throwback-andrea-amor-s-on-influencing-stakeholders-with-strategic-research
Duration seconds: 2726

## Resource

Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes. This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners. Strategic Research Resources What is a UX Research Strategy? Creating ROI from User Research Strategic vs Tactical Research Projects

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## Transcript

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