Episode
#124 Why Authentic Content Beats the Algorithm | Yoray Halevy
- Podcast
- Always Be Testing
- Published
- Jun 16, 2026
- Duration seconds
- 1687
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/56fae258
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Summary
Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his company creates authentic content that speaks to specific audiences, why last-click attribution misses the full picture, and how a paid media distribution mindset unlocks the true value of content. They also explore how AI is changing the content-to-distribution relationship, and why experimentation is the key to knowing what actually works.