{"podcast":{"title":"Always Be Testing","slug":"always-be-testing-6553652","podcast_index_feed_id":6553652,"rss_url":"https://feeds.transistor.fm/always-be-testing","website_url":"https://www.roundbarnlabs.com/","image_url":"https://img.transistorcdn.com/OxjmYbJVYdPMGa41L1oHywRGfxLZxK9d_oPAvqQlQQs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.jpg","author":"Tye DeGrange","episode_count":127,"summary":"Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way","last_synced_at":"2026-07-02T06:17:01.780598+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652"},"episode":{"title":"#124 Why Authentic Content Beats the Algorithm | Yoray Halevy","slug":"124-why-authentic-content-beats-the-algorithm-yoray-halevy","published_at":"2026-06-16T20:20:05+00:00","page_url":"https://stenobird.com/podcast/always-be-testing-6553652/124-why-authentic-content-beats-the-algorithm-yoray-halevy","show_page_url":"https://stenobird.com/podcast/always-be-testing-6553652","url":"https://share.transistor.fm/s/56fae258","audio_url":"https://media.transistor.fm/56fae258/d283168b.mp3","summary":"Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his company creates authentic content that speaks to specific audiences, why last-click attribution misses the full picture, and how a paid media distribution mindset unlocks the true value of content. They also explore how AI is changing the content-to-distribution relationship, and why experimentation is the key to knowing what actually works.","meta_description":"Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1687,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/124-why-authentic-content-beats-the-algorithm-yoray-halevy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/always-be-testing-6553652/124-why-authentic-content-beats-the-algorithm-yoray-halevy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}