# #124 Why Authentic Content Beats the Algorithm | Yoray Halevy

Page: https://stenobird.com/podcast/always-be-testing-6553652/124-why-authentic-content-beats-the-algorithm-yoray-halevy
Text version: https://stenobird.com/podcast/always-be-testing-6553652/124-why-authentic-content-beats-the-algorithm-yoray-halevy.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2026-06-16T20:20:05+00:00
Episode link: https://share.transistor.fm/s/56fae258
Audio file: https://media.transistor.fm/56fae258/d283168b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/124-why-authentic-content-beats-the-algorithm-yoray-halevy
Duration seconds: 1687

## Resource

Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his company creates authentic content that speaks to specific audiences, why last-click attribution misses the full picture, and how a paid media distribution mindset unlocks the true value of content. They also explore how AI is changing the content-to-distribution relationship, and why experimentation is the key to knowing what actually works.

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## Transcript

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