Episode
Why Marketing Works Best When Everyone’s On Board
- Podcast
- AEC Marketing for Principals
- Published
- Mar 5, 2025
- Duration seconds
- 2041
- Processing state
not_requested
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Summary
When change is in collaboration it never feels forced. Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution happen. Vicky believes great marketing isn’t just about strategy but making sure everyone feels confident in the direction they’re headed. Tun...