# Why Marketing Works Best When Everyone’s On Board

Page: https://stenobird.com/podcast/aec-marketing-for-principals-621739/why-marketing-works-best-when-everyone-s-on-board
Text version: https://stenobird.com/podcast/aec-marketing-for-principals-621739/why-marketing-works-best-when-everyone-s-on-board.md
Podcast: [AEC Marketing for Principals](https://stenobird.com/podcast/aec-marketing-for-principals-621739)
Published: 2025-03-05T11:00:00+00:00
Episode link: https://www.buzzsprout.com/1785216/episodes/16735724-why-marketing-works-best-when-everyone-s-on-board.mp3
Audio file: https://www.buzzsprout.com/1785216/episodes/16735724-why-marketing-works-best-when-everyone-s-on-board.mp3
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JSON: https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/why-marketing-works-best-when-everyone-s-on-board
Duration seconds: 2041

## Resource

When change is in collaboration it never feels forced. Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution happen. Vicky believes great marketing isn’t just about strategy but making sure everyone feels confident in the direction they’re headed. Tun...

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## Transcript

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