Episode
Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions
- Podcast
- AEC Marketing for Principals
- Published
- Mar 4, 2026
- Duration seconds
- 2644
- Processing state
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Summary
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it? Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief Marketing Officer of Barge Design Solutions, to unpack how leadership vision, marketing alignment, and data-driven strategy fuel sustainable growth in today’s competitive AEC market. From intentional CEO transition planning to integrating communications and sa...