{"podcast":{"title":"AEC Marketing for Principals","slug":"aec-marketing-for-principals-621739","podcast_index_feed_id":621739,"rss_url":"https://rss.buzzsprout.com/1785216.rss","website_url":"https://smartegies.com/podcast/","image_url":"https://storage.buzzsprout.com/tyz1i1ak25kvoyo242qwvun006lu?.jpg","author":"Katie Cash and Judy Sparks","episode_count":105,"summary":"AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.","last_synced_at":"2026-09-02T20:21:15.492914+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739"},"episode":{"title":"Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions","slug":"engineering-firm-leadership-and-marketing-alignment-with-barge-design-solutions","published_at":"2026-03-04T09:00:00+00:00","page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/engineering-firm-leadership-and-marketing-alignment-with-barge-design-solutions","show_page_url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739","url":"https://www.buzzsprout.com/1785216/episodes/18732722-engineering-firm-leadership-and-marketing-alignment-with-barge-design-solutions.mp3","audio_url":"https://www.buzzsprout.com/1785216/episodes/18732722-engineering-firm-leadership-and-marketing-alignment-with-barge-design-solutions.mp3","summary":"What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it? Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief Marketing Officer of Barge Design Solutions, to unpack how leadership vision, marketing alignment, and data-driven strategy fuel sustainable growth in today’s competitive AEC market. From intentional CEO transition planning to integrating communications and sa...","meta_description":"What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it? Katie Cash sits down with C…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2644,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/aec-marketing-for-principals-621739/episodes/engineering-firm-leadership-and-marketing-alignment-with-barge-design-solutions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/aec-marketing-for-principals-621739/engineering-firm-leadership-and-marketing-alignment-with-barge-design-solutions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}