Episode
Scratch's Mike Halligan on Why He Was Wrong About Meta: How He Built a Smarter Growth Engine | #607
- Published
- Mar 22, 2026
- Duration seconds
- 3063
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Summary
Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a simple but powerful idea: healthier food, delivered on subscription, built on trust rather than tactics. Fast forward to today, and Scratch is still grounded in that same philosophy. But behind the scenes, the business has evolved significantly. Today, we're discussing: Why Scratch remains subscription-only despite the pressure to drive one-...