{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"Scratch's Mike Halligan on Why He Was Wrong About Meta: How He Built a Smarter Growth Engine | #607","slug":"scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607","published_at":"2026-03-22T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/18874010-scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/18874010-scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607.mp3","summary":"Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a simple but powerful idea: healthier food, delivered on subscription, built on trust rather than tactics. Fast forward to today, and Scratch is still grounded in that same philosophy. But behind the scenes, the business has evolved significantly. Today, we're discussing: Why Scratch remains subscription-only despite the pressure to drive one-...","meta_description":"Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3063,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}