# Scratch's Mike Halligan on Why He Was Wrong About Meta: How He Built a Smarter Growth Engine | #607

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-03-22T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18874010-scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18874010-scratch-s-mike-halligan-on-why-he-was-wrong-about-meta-how-he-built-a-smarter-growth-engine-607.mp3
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Duration seconds: 3063

## Resource

Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a simple but powerful idea: healthier food, delivered on subscription, built on trust rather than tactics. Fast forward to today, and Scratch is still grounded in that same philosophy. But behind the scenes, the business has evolved significantly. Today, we're discussing: Why Scratch remains subscription-only despite the pressure to drive one-...

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