Episode

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Podcast

Ad Age Marketer's Brief

Published

May 13, 2026

Duration seconds

1315

Processing state

not_requested

Canonical source

https://marketersbrief.libsyn.com/how-netflix-partners-with-brands-and-markets-to-young-fans-off-its-platform-with-vp-of-global-marketing-magno-herran

Audio

https://traffic.libsyn.com/secure/marketersbrief/How_Netflix_partners_with_brands_and_markets_to_young_fans_off_its_platform_with_VP_of_global_marketing_Magno_Herran.mp3?dest-id=1162928

JSON

/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing

Markdown

/podcast/ad-age-marketer-s-brief-244230/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing.md

Actions

• POST https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing/transcription-requests
  Idempotently request low-priority transcript generation for this episode.
• GET https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing.md
  Read the agent-friendly Markdown representation of this episode resource.

Summary

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.