# Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-05-13T09:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/how-netflix-partners-with-brands-and-markets-to-young-fans-off-its-platform-with-vp-of-global-marketing-magno-herran
Audio file: https://traffic.libsyn.com/secure/marketersbrief/How_Netflix_partners_with_brands_and_markets_to_young_fans_off_its_platform_with_VP_of_global_marketing_Magno_Herran.mp3?dest-id=1162928
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Duration seconds: 1315

## Resource

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.

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## Transcript

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