{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"Using brand partnerships to market to younger audiences with Netflix VP of global marketing","slug":"using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing","published_at":"2026-05-13T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/how-netflix-partners-with-brands-and-markets-to-young-fans-off-its-platform-with-vp-of-global-marketing-magno-herran","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/How_Netflix_partners_with_brands_and_markets_to_young_fans_off_its_platform_with_VP_of_global_marketing_Magno_Herran.mp3?dest-id=1162928","summary":"Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.","meta_description":"Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1315,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/using-brand-partnerships-to-market-to-younger-audiences-with-netflix-vp-of-global-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}