Episode

Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig

Podcast: Ad Age Marketer's Brief
Published: Mar 4, 2026
Duration seconds: 1259
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Summary

Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat "skinny fat."