# Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-03-04T10:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig
Audio file: https://traffic.libsyn.com/secure/marketersbrief/Inside_Crunch_Fitness_challenger-brand_playbook_in_the_GLP-1-era_with_CMO_Chad_Waetzig.mp3?dest-id=1162928
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Duration seconds: 1259

## Resource

Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat "skinny fat."

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## Transcript

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