{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig","slug":"inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig","published_at":"2026-03-04T10:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/Inside_Crunch_Fitness_challenger-brand_playbook_in_the_GLP-1-era_with_CMO_Chad_Waetzig.mp3?dest-id=1162928","summary":"Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign \"Feel More\" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat \"skinny fat.\"","meta_description":"Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign \"Feel More\" and how Crunch is promoting itself as a social destination…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1259,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/inside-crunch-fitness-challenger-brand-playbook-in-the-glp-1-era-with-cmo-chad-waetzig.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}