Episode

How David's Bridal applied the power of AI to wedding planning and dress shopping

Podcast: Ad Age Marketer's Brief
Published: Apr 15, 2026
Duration seconds: 1681
Processing state: not_requested
Canonical source: https://marketersbrief.libsyn.com/how-davids-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping
Audio: https://traffic.libsyn.com/secure/marketersbrief/How_Davids_Bridal_applied_the_power_of_AI_to_wedding_planning_and_dress_shopping.mp3?dest-id=1162928
JSON: /v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping
Markdown: /podcast/ad-age-marketer-s-brief-244230/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping.md

Actions

POST https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping/transcription-requests
Idempotently request low-priority transcript generation for this episode.
GET https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping.md
Read the agent-friendly Markdown representation of this episode resource.

Summary

Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.