{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"How David's Bridal applied the power of AI to wedding planning and dress shopping","slug":"how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping","published_at":"2026-04-15T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/how-davids-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/How_Davids_Bridal_applied_the_power_of_AI_to_wedding_planning_and_dress_shopping.mp3?dest-id=1162928","summary":"Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.","meta_description":"Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1681,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}