# How David's Bridal applied the power of AI to wedding planning and dress shopping

Page: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping
Text version: https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-david-s-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping.md
Podcast: [Ad Age Marketer's Brief](https://stenobird.com/podcast/ad-age-marketer-s-brief-244230)
Published: 2026-04-15T09:00:00+00:00
Episode link: https://marketersbrief.libsyn.com/how-davids-bridal-applied-the-power-of-ai-to-wedding-planning-and-dress-shopping
Audio file: https://traffic.libsyn.com/secure/marketersbrief/How_Davids_Bridal_applied_the_power_of_AI_to_wedding_planning_and_dress_shopping.mp3?dest-id=1162928
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Duration seconds: 1681

## Resource

Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.

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## Transcript

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