Episode
Decoy or Anchor?
- Published
- Feb 25, 2026
- Duration seconds
- 1279
- Processing state
not_requested- Canonical source
- https://www.2bobs.com/podcast/decoy-or-anchor
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Summary
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately. Links "Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com "The Perils of 'Good/Better/Best' Pricing" 2Bobs episode