# Decoy or Anchor?

Page: https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293/decoy-or-anchor
Text version: https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293/decoy-or-anchor.md
Podcast: [2Bobs—with David C. Baker and Blair Enns](https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293)
Published: 2026-02-25T12:00:00+00:00
Episode link: https://www.2bobs.com/podcast/decoy-or-anchor
Audio file: https://traffic.libsyn.com/secure/2bobs/2Bobs236-Decoy-or-Anchor.mp3?dest-id=492492
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JSON: https://stenobird.com/v1/public/podcasts/2bobs-with-david-c-baker-and-blair-enns-1019293/episodes/decoy-or-anchor
Duration seconds: 1279

## Resource

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately. Links "Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com "The Perils of 'Good/Better/Best' Pricing" 2Bobs episode

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## Transcript

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