{"podcast":{"title":"2Bobs—with David C. Baker and Blair Enns","slug":"2bobs-with-david-c-baker-and-blair-enns-1019293","podcast_index_feed_id":1019293,"rss_url":"https://2bobs.libsyn.com/rss","website_url":"http://2bobs.com","image_url":"https://static.libsyn.com/p/assets/d/7/4/0/d740ffebfcaab924/2bobs-cover.png","author":"David C. Baker and Blair Enns","episode_count":244,"summary":"Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns","last_synced_at":"2026-06-18T02:17:44.645355+00:00","page_url":"https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293"},"episode":{"title":"Decoy or Anchor?","slug":"decoy-or-anchor","published_at":"2026-02-25T12:00:00+00:00","page_url":"https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293/decoy-or-anchor","show_page_url":"https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293","url":"https://www.2bobs.com/podcast/decoy-or-anchor","audio_url":"https://traffic.libsyn.com/secure/2bobs/2Bobs236-Decoy-or-Anchor.mp3?dest-id=492492","summary":"Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately. Links \"Decoy or Anchor?\" article by Blair Enns for winwithoutpitching.com \"The Perils of 'Good/Better/Best' Pricing\" 2Bobs episode","meta_description":"Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increas…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1279,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/2bobs-with-david-c-baker-and-blair-enns-1019293/episodes/decoy-or-anchor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293/decoy-or-anchor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}