Episode
#503 Karen Green: How Do You Sell More by Knowing the Buyer?
- Published
- Feb 18, 2026
- Duration seconds
- 1527
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Summary
Karen Green is a sales consultant, former retail buyer, and author of Buyology: Know Your Buyer, Sell More and Sell Better, and we spoke about how understanding buyer behavior can dramatically improve sales outcomes. After sitting on both sides of the table — buying for major UK retailers like Boots and Tesco and later selling into them — she developed a structured approach to decode what truly drives purchasing decisions. Her core method, the Biology Model, is a three-pillar framework that e...