{"podcast":{"title":"21st Century Entrepreneurship","slug":"21st-century-entrepreneurship-6829325","podcast_index_feed_id":6829325,"rss_url":"https://rss.buzzsprout.com/2328218.rss","website_url":"https://www.21ce.biz","image_url":"https://storage.buzzsprout.com/96p5ua0suhv91bd2unl1ckkbnxi5?.jpg","author":"Martin Piskoric","episode_count":544,"summary":"An entrepreneurship podcast that transforms in-depth interviews with founders, CEOs, investors, executives, creators, and business leaders into tightly edited, first-person narratives that distill what matters most from their real-world experience. A four-time Gold Award-winning show with more than 540 published interviews, 21st Century Entrepreneurship explores how businesses are built, funded, scaled, transformed, and sometimes rebuilt from failure. Host Martin Piskoric guides each conversation toward the moments, decisions, lessons, and experiences most useful to listeners, then steps out of the final edit. What remains is the guest's voice—without small talk, unnecessary promotion, or interview clutter—shaped with music and space for reflection. Episodes cover entrepreneurship, leadership, business strategy, growth, marketing, finance and investment, AI and technology, personal development, and the realities of building and leading businesses.","last_synced_at":"2026-09-11T16:18:50.859024+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325"},"episode":{"title":"#503 Karen Green: How Do You Sell More by Knowing the Buyer?","slug":"503-karen-green-how-do-you-sell-more-by-knowing-the-buyer","published_at":"2026-02-18T20:00:00+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/503-karen-green-how-do-you-sell-more-by-knowing-the-buyer","show_page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325","url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/18708049-503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.mp3","audio_url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/18708049-503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.mp3","summary":"Karen Green is a sales consultant, former retail buyer, and author of Buyology: Know Your Buyer, Sell More and Sell Better, and we spoke about how understanding buyer behavior can dramatically improve sales outcomes. After sitting on both sides of the table — buying for major UK retailers like Boots and Tesco and later selling into them — she developed a structured approach to decode what truly drives purchasing decisions. Her core method, the Biology Model, is a three-pillar framework that e...","meta_description":"Karen Green is a sales consultant, former retail buyer, and author of Buyology: Know Your Buyer, Sell More and Sell Better, and we spoke about how underst…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1527,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/21st-century-entrepreneurship-6829325/episodes/503-karen-green-how-do-you-sell-more-by-knowing-the-buyer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}