{"podcast":{"title":"21st Century Entrepreneurship","slug":"21st-century-entrepreneurship-6829325","podcast_index_feed_id":6829325,"rss_url":"https://rss.buzzsprout.com/2328218.rss","website_url":"https://www.21ce.biz","image_url":"https://storage.buzzsprout.com/96p5ua0suhv91bd2unl1ckkbnxi5?.jpg","author":"Martin Piskoric","episode_count":526,"summary":"The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's competitive landscape.","last_synced_at":"2026-07-14T08:19:25.375914+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325"},"episode":{"title":"#503 Karen Green: How Do You Sell More by Knowing the Buyer?","slug":"503-karen-green-how-do-you-sell-more-by-knowing-the-buyer","published_at":"2026-02-18T20:00:00+00:00","page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/503-karen-green-how-do-you-sell-more-by-knowing-the-buyer","show_page_url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325","url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/18708049-503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.mp3","audio_url":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/18708049-503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.mp3","summary":"Karen Green is a sales consultant, former retail buyer, and author of Buyology: Know Your Buyer, Sell More and Sell Better, and we spoke about how understanding buyer behavior can dramatically improve sales outcomes. After sitting on both sides of the table — buying for major UK retailers like Boots and Tesco and later selling into them — she developed a structured approach to decode what truly drives purchasing decisions. Her core method, the Biology Model, is a three-pillar framework that e...","meta_description":"Karen Green is a sales consultant, former retail buyer, and author of Buyology: Know Your Buyer, Sell More and Sell Better, and we spoke about how underst…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1527,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/21st-century-entrepreneurship-6829325/episodes/503-karen-green-how-do-you-sell-more-by-knowing-the-buyer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}