# #503 Karen Green: How Do You Sell More by Knowing the Buyer?

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Text version: https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.md
Podcast: [21st Century Entrepreneurship](https://stenobird.com/podcast/21st-century-entrepreneurship-6829325)
Published: 2026-02-18T20:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/18708049-503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/18708049-503-karen-green-how-do-you-sell-more-by-knowing-the-buyer.mp3
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Duration seconds: 1527

## Resource

Karen Green is a sales consultant, former retail buyer, and author of Buyology: Know Your Buyer, Sell More and Sell Better, and we spoke about how understanding buyer behavior can dramatically improve sales outcomes. After sitting on both sides of the table — buying for major UK retailers like Boots and Tesco and later selling into them — she developed a structured approach to decode what truly drives purchasing decisions. Her core method, the Biology Model, is a three-pillar framework that e...

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## Transcript

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