Episode
Where Zero Click Marketing Happens
- Podcast
- Zero Click Marketing
- Published
- Mar 19, 2026
- Duration seconds
- 708
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/ce34ef58
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Summary
Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this? In this episode, I break down the four environments where Zero Click Marketing thrives — the places on the internet where influence happens before someone ever clicks a link. From social feeds to AI answers, these platforms reward content that delivers value natively. If you understand where ZCM happens, you can create content that builds trust, recognition, and demand — even when you can’t track the click. I also share three real-world examples of Zero Click Marketing in action, including a fascinating product launch from Seattle Ultrasonics that shows how a single piece of content can explain — and sell — an entirely new category. New here? Start with Episode 2: What Zero Click Marketing Actually Is. Timestamps: 00:00 Intro and orientation 01:00 Where ZCM generally works best 01:30 The four environments where ZCM specifically works best 05:25 The pattern of ZCM 05:55 3 case studies of ZCM in the wild 06:01 ZCM when you've created a totally new category 07:56 ZCM in a highly-competitive space 09:12 ZCM with a core idea and remixing across channels/formats 10:33 Next week: Brendan Hufford tells his firsthand experience with ZCM! Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads