{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"Where Zero Click Marketing Happens","slug":"where-zero-click-marketing-happens","published_at":"2026-03-19T10:15:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/where-zero-click-marketing-happens","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/ce34ef58","audio_url":"https://media.transistor.fm/ce34ef58/842319ac.mp3","summary":"Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this? In this episode, I break down the four environments where Zero Click Marketing thrives — the places on the internet where influence happens before someone ever clicks a link. From social feeds to AI answers, these platforms reward content that delivers value natively. If you understand where ZCM happens, you can create content that builds trust, recognition, and demand — even when you can’t track the click. I also share three real-world examples of Zero Click Marketing in action, including a fascinating product launch from Seattle Ultrasonics that shows how a single piece of content can explain — and sell — an entirely new category. New here? Start with Episode 2: What Zero Click Marketing Actually Is. Timestamps: 00:00 Intro and orientation 01:00 Where ZCM generally works best 01:30 The four environments where ZCM specifically works best 05:25 The pattern of ZCM 05:55 3 case studies of ZCM in the wild 06:01 ZCM when you've created a totally new category 07:56 ZCM in a highly-competitive space 09:12 ZCM with a core idea and remixing across channels/formats 10:33 Next week: Brendan Hufford tells his firsthand experience with ZCM! Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","meta_description":"Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this? In this episode, I break d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":708,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/where-zero-click-marketing-happens/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/where-zero-click-marketing-happens.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}