Episode
Farming Podcast | Is Ag Suffering From Knowledge Extinction? | XtremeAg
- Published
- Mar 30, 2026
- Duration seconds
- 1022
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Summary
In this episode, Damian Mason talks with Jared Cook of Calibrated Agronomy about “knowledge extinction” in agriculture: the idea that farmers are receiving less meaningful agronomic guidance as input decisions become more price-driven. They discuss how retail consolidation, sales-focused advisory models, and resistance to continued learning can reduce the quality of agronomic decision-making. The conversation emphasizes that modern farming is increasingly knowledge-intensive, and that farmers may need to separate product purchasing from professional agronomic advice while holding advisers to a higher standard of education, accountability, and problem-solving.