# Farming Podcast | Is Ag Suffering From Knowledge Extinction? | XtremeAg

Page: https://stenobird.com/podcast/xtremeag-cutting-the-curve-podcast-4765850/farming-podcast-is-ag-suffering-from-knowledge-extinction-xtremeag
Text version: https://stenobird.com/podcast/xtremeag-cutting-the-curve-podcast-4765850/farming-podcast-is-ag-suffering-from-knowledge-extinction-xtremeag.md
Podcast: [XtremeAg: Cutting The Curve Podcast](https://stenobird.com/podcast/xtremeag-cutting-the-curve-podcast-4765850)
Published: 2026-03-30T10:00:00+00:00
Episode link: https://XtremeAg.podbean.com/e/farming-podcast-is-ag-suffering-from-knowledge-extinction-xtremeag/
Audio file: https://cohst.app/pdcst/4D2K3Z/mcdn.podbean.com/mf/web/dudzq5jv9drqmjph/KnowledgeExtinction.mp3
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JSON: https://stenobird.com/v1/public/podcasts/xtremeag-cutting-the-curve-podcast-4765850/episodes/farming-podcast-is-ag-suffering-from-knowledge-extinction-xtremeag
Duration seconds: 1022

## Resource

In this episode, Damian Mason talks with Jared Cook of Calibrated Agronomy about “knowledge extinction” in agriculture: the idea that farmers are receiving less meaningful agronomic guidance as input decisions become more price-driven. They discuss how retail consolidation, sales-focused advisory models, and resistance to continued learning can reduce the quality of agronomic decision-making. The conversation emphasizes that modern farming is increasingly knowledge-intensive, and that farmers may need to separate product purchasing from professional agronomic advice while holding advisers to a higher standard of education, accountability, and problem-solving.

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## Transcript

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