Episode
Oakwell Beer Spa: A Masterclass In Hospitality and Finding The Whi
- Podcast
- WTF Gym Talk
- Published
- Mar 11, 2026
- Duration seconds
- 3551
- Processing state
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Summary
I sit down with Jessica and Damien Zouaoui, the founders of Oakwell Beer Spa , to unpack how they built one of the most creative hospitality concepts in the country. What started as a simple realization during their travels—that beer spas existed around the world but not in the United States—turned into a wildly successful business blending craft beer culture, wellness, and an exceptional guest experience. We talk about how they identified a massive piece of “whitespace” in the market, the risks of launching a concept people didn’t yet understand, and the operational discipline required to deliver world-class hospitality. For gym owners and entrepreneurs alike, this conversation is a masterclass in differentiation, customer experience, and building something people didn’t even know they wanted.