# Oakwell Beer Spa: A Masterclass In Hospitality and Finding The Whi

Page: https://stenobird.com/podcast/wtf-gym-talk-984389/oakwell-beer-spa-a-masterclass-in-hospitality-and-finding-the-whi
Text version: https://stenobird.com/podcast/wtf-gym-talk-984389/oakwell-beer-spa-a-masterclass-in-hospitality-and-finding-the-whi.md
Podcast: [WTF Gym Talk](https://stenobird.com/podcast/wtf-gym-talk-984389)
Published: 2026-03-11T09:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/wtfgymtalk/episodes/Oakwell-Beer-Spa-A-Masterclass-In-Hospitality-and-Finding-The-Whi-e3fvrh5
Audio file: https://anchor.fm/s/f8e468/podcast/play/116435941/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-5%2F419347777-44100-2-684bc4782a08d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wtf-gym-talk-984389/episodes/oakwell-beer-spa-a-masterclass-in-hospitality-and-finding-the-whi
Duration seconds: 3551

## Resource

I sit down with Jessica and Damien Zouaoui, the founders of Oakwell Beer Spa , to unpack how they built one of the most creative hospitality concepts in the country. What started as a simple realization during their travels—that beer spas existed around the world but not in the United States—turned into a wildly successful business blending craft beer culture, wellness, and an exceptional guest experience. We talk about how they identified a massive piece of “whitespace” in the market, the risks of launching a concept people didn’t yet understand, and the operational discipline required to deliver world-class hospitality. For gym owners and entrepreneurs alike, this conversation is a masterclass in differentiation, customer experience, and building something people didn’t even know they wanted.

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## Transcript

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