Episode
CMO of Liquid I.V., Stacey Andrade-Wells
- Podcast
- Wharton Marketing Matters
- Published
- Jan 29, 2026
- Duration seconds
- 1834
- Processing state
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- https://knowledge.wharton.upenn.edu/podcast/marketing-matters/cmo-of-liquid-i-v-stacey-andrade-wells/
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Summary
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment. Hosted on Acast. See acast.com/privacy for more information.